PRIVACY NOTICE

Last updated: 29 August 2026

Privacy Notice

The Modern Expert is a trading brand operated by Allan Curme, a sole trader registered in the United Kingdom.

This Privacy Notice explains how I collect, use and protect personal information when you visit The Modern Expert website, join the email list, register for content or events, contact me, or otherwise interact with The Modern Expert.

For the purposes of UK data protection law, Allan Curme is the data controller.

Contact details

Email: [email protected]
Business address: [VIRTUAL OFFICE ADDRESS]

Information I collect

Depending on how you interact with The Modern Expert, I may collect:

- your name;

- your email address;

- information you voluntarily provide through forms or correspondence;

- information about how you interact with emails I send;

- website usage and analytics information;

- technical information such as device, browser, IP address and referring website; and

- information generated through cookies and similar tracking technologies where you have consented to their use.

At present, forms on The Modern Expert primarily request your name and email address.

How I use your information

I may use your personal information to:

- provide information, resources or content you request;

- send emails you've asked to receive;

- invite you to webinars, training, challenges or other relevant activities;

- respond to enquiries;

- operate and improve The Modern Expert;

- understand how visitors use the website;

- measure the effectiveness of marketing and advertising;

- maintain appropriate business records; and

- comply with legal or regulatory obligations.

I will not sell your personal information.

Legal bases for processing

Under UK data protection law, I need a lawful basis for processing your personal information.

Depending on the circumstances, I may rely on:

Consent — for example, where you choose to receive marketing emails or consent to non-essential cookies and tracking.

Legitimate interests — where processing is reasonably necessary to operate, protect or improve The Modern Expert and those interests are not overridden by your rights.

Contract — where processing is necessary to provide something you've requested or to perform a contract with you.

Legal obligation — where information must be processed or retained to comply with the law.

Email marketing

If you choose to join The Modern Expert email list, I may send you educational content, invitations, business-building ideas, recommendations and information about products, services or programmes that I believe may be relevant to you.

You can unsubscribe at any time using the unsubscribe link contained in marketing emails.

Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Funnel Launch and service providers

The Modern Expert currently uses Funnel Launch, which is built on the GoHighLevel platform, to operate parts of the website, forms, contact database, email communications and related business processes.

I may also use third-party providers to operate the website, deliver communications, analyse website usage, measure advertising performance and provide other business services.

These providers may process personal information on my behalf or, in some circumstances, act as independent controllers.

Analytics and advertising

Subject to your cookie choices, The Modern Expert may use services including:

- Google Analytics;

- Google Ads conversion and advertising technologies;

- Meta Pixel; and

- ClickMagick or similar attribution and tracking services.

These technologies can help me understand how visitors use the website, where visitors came from, whether advertising is effective and how people interact with The Modern Expert.

Non-essential analytics and advertising technologies will be used subject to the consent choices provided through the website's cookie controls.

International transfers

Some of the technology providers used by The Modern Expert may process information outside the United Kingdom.

Where personal information is transferred internationally, I will take reasonable steps to ensure appropriate safeguards required by applicable UK data protection law are in place.

How long information is kept

I will retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and business requirements.

If you unsubscribe from marketing, I may retain limited information necessary to record and respect your opt-out.

Your rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

- access personal information held about you;

- request correction of inaccurate information;

- request deletion of information;

- restrict or object to certain processing;

- request transfer of certain information;

- withdraw consent where processing relies upon consent; and

- complain to the Information Commissioner's Office.

You can contact me at [email protected] regarding your personal information.

You can also find information about your rights from the UK Information Commissioner's Office.

Links to other websites

The Modern Expert may link to third-party websites, products, services and programmes.

Those organisations have their own privacy practices and I am not responsible for how third-party websites process your personal information.

Changes to this notice

I may update this Privacy Notice as The Modern Expert develops or where legal, technological or business requirements change.

The latest version will be published on this website with its revision date.