COOKIE POLICY

Last updated: 29 August 2026

The Modern Expert uses cookies and similar technologies to operate the website, understand how it is used and, where you consent, measure and improve marketing and advertising.

A cookie is a small piece of information stored on your device when you visit a website.

Types of cookies we may use

Strictly necessary cookies

These are required for the website and its essential functionality to operate. They may include security, session and consent-management technologies.

These do not generally require your consent.

Analytics cookies

These help me understand how visitors find and use The Modern Expert, such as which pages are visited and how people move around the website.

The Modern Expert intends to use Google Analytics for this purpose.

Advertising and conversion cookies

These help measure whether advertising and marketing activities are effective and may help deliver or measure relevant advertising.

These may include technologies associated with:

- Google Ads;

- Meta Pixel; and

- other advertising platforms used in future.

Attribution and tracking technologies

The Modern Expert may use services such as ClickMagick to understand how visitors arrive at the website and how marketing campaigns perform.

Your choices

When you first visit the website, you will be given choices regarding non-essential cookies and tracking technologies.

You can accept them, reject them or manage your preferences.

Non-essential technologies should not be activated until the appropriate consent has been provided.

You can change or withdraw your choices using the cookie settings available on the website.

The ICO currently says that visitors should be told what cookies do and why, and consent to non-essential technologies must involve an active choice; simply continuing to browse isn't sufficient.

Third-party services

Third-party services used by The Modern Expert may place or access cookies or similar technologies after the appropriate consent has been provided.

Their use of information may also be governed by their respective privacy policies.

Changes

The technologies used by this website may change as The Modern Expert develops. This Cookie Policy will be updated where appropriate.